Melissa Huff, owner of Mamili and Mad Hatter 502 discusses clothing, trendsetting, accessorizing, and the Kentucky Derby.
Boutique shopping, local economy, and challenges with online shopping
o Cater to customers' preferences by carrying a mix of sophisticated apparel for women and local artists' merchandise, as well as adjusting inventory according to the season and events like Derby and music festivals.
o Have unique taste and selection, as well as its ability to adapt to changing customer preferences
o Boutique shopping stimulates local economic growth and personalized service.
o Challenges in the fashion industry, such as the shift towards online shopping and the need for customized service, and offers tips for overcoming these challenges.
Fashion trends for the Kentucky Derby
o Men can dress up in dressy casual attire, such as dress shirts and khakis, while women can dress up in dressy slacks or jeans with a fun sequined jacket for the evening.
o Classic look never goes out of style - jacket with a white top and jeans with heels or boots is a timeless look that can be worn year after year.
o Be creative and individual.
o Always consider dress code.
Local merchandise and gift ideas
o Bourbon Barrel tops, staves, and glasses, with jewelry to match
o Vendors offer bargains at the end of the season, and merchandise is marked down as the season progresses.
o Gift vendor showcases unique items for Christmas, including handmade ornaments and candles.
Business challenges and opportunities
o Local business owner optimistic about creative solutions to COVID-19 challenges, partnerships with other shops.
o Little cities are evolving from districts to destinations for dining and nightlife, with recommendations for casual and fine dining spots.
Running a successful women's clothing store
o Expanding business by carrying more men's merchandise and accessories, while still focusing on women's clothing.
o Always plan and consult when starting a business.
