Industry expert Joe Magliocco takes us on a journey through the world of bourbon whiskey. With his extensive knowledge and passion for the subject, Joe delves into topics such as the global appeal of American whiskey and the commitment to excellence in his family-owned distillery. He also discusses the revival of a historic brand, the production process, and the future of the bourbon industry.
The Most Admired Bourbon Whiskey in the World
Joe Malley expresses his gratitude and excitement for being voted the most admired whiskey in the world, a significant achievement for an American whiskey company. He emphasizes the importance of maintaining this recognition and highlights the commitment to quality over cost as a key factor in achieving excellence.
History and Commitment to Excellence
Joe highlights the distillery's family-owned history, dating back to 1753 when John Shank founded America's first whiskey company in Pennsylvania. The commitment to excellence and craftsmanship has been an integral part of the distillery's legacy, evident in their old-fashioned pot still systems and world-class cocktail bar curated by Dr. Dave Windridge.
Reviving a Historic Whiskey Brand in Kentucky
Joe discusses the acquisition of the brand "Mixtures" for a mere $245 in 1997. He explains the decision to move their whiskey production from Pennsylvania to Kentucky, referencing the state's rich whiskey history and abundant resources. The importance of mentorship, with a special nod to Dick Newman, is also highlighted as a driving force in their relocation.
Whiskey Production and Quality Control
Both Joe and his colleague emphasize the significance of their team's contributions to the production process. From grain selection to bottling, every member plays a vital role in creating a top-quality product. The conversation sheds light on their commitment to traditional methods, while also embracing cutting-edge science and technology to innovate.
Growth and Future of the Bourbon Industry
Joe reflects on the overall growth of the bourbon industry, drawing attention to the success of Mixer's blended whiskey and the rising demand for high-quality bourbon. The future looks bright as more companies enter the market to cater to increasingly discerning consumers. Joe predicts a positive growth trajectory for the American whiskey industry.
From discussing global recognition and commitment to quality, to the revival of a historic brand and predictions for the industry's future, it becomes clear that bourbon whiskey is not just a beverage but a rich tapestry of history, craftsmanship, and innovation. The passion and dedication of those like Joe Magliocco continue to shape the landscape of American whiskey, ensuring that its allure and appeal remain as strong as ever.
